What is the relationship between Google and RCS Business Messaging, and how does the billing work?
The RCS service is coordinated by Google to allow businesses to send enriched messages (images, video, carousels, buttons, etc.) in the native messaging app on smartphones (iOS and Android).
The RCS service is coordinated by Google to allow businesses to send enriched messages (images, video, carousels, buttons, etc.) in the native messaging app on smartphones (iOS and Android). Operators are partners.
Operation
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Creation of an RBM agent
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Validation / Deployment by operators
Billing
Google offers 3 billing categories:
| Category | Description | Billing |
|---|---|---|
| Basic | Simple text (≤ 160 characters) | Per message |
| Single | Rich message without response expected | Per rich message |
| Conversational | Interactive exchanges during 24 h | Per 24-hour window |
Docs: