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What is the relationship between Google and RCS Business Messaging, and how does the billing work?

The RCS service is coordinated by Google to allow businesses to send enriched messages (images, video, carousels, buttons, etc.) in the native messaging app on smartphones (iOS and Android). 

The RCS service is coordinated by Google to allow businesses to send enriched messages (images, video, carousels, buttons, etc.) in the native messaging app on smartphones (iOS and Android). Operators are partners.

Operation

  • Creation of an RBM agent

  • Validation / Deployment by operators

Billing

Google offers 3 billing categories:

Category Description Billing
Basic Simple text (≤ 160 characters) Per message
Single Rich message without response expected Per rich message
Conversational Interactive exchanges during 24 h Per 24-hour window

Docs: